SEO is a process of optimizing your site locally to get more visibility on search engines. It’s a great and effective way of promoting your business online by showcasing your services or products to the customers who are searching for a business entity.
Local search has a geographical component attached. The primary motto of Google is to provide users with the most accurate and precise results. If a user searches for a specific service or industry with a location, Google understands that search has local intent.Optimizing your website for local SEO will increase your visibility in Google Maps ranking and organic ranking as well. Local business listing or local pack is where you will see site listing up if you have done a proper local SEO.
Below is an example –
Local SEO is different than a normal SEO process. To rank well in local searches, you need to have a physical location verified from Google. The first step to local SEO is to create and claim a Google Local Business Listing. The business name, address and phone number, also known as NAP should be consistent across all the listings and website as well.
Factors to consider while doing Local SEO
- SEO On page – On page factors like title, description etc. still play a major role in the local SEO. Google considers on page factors while ranking a site for local seo
- NAP consistency – NAP is an abbreviation for name, address, and phone number, these should be consistent over all the relevant places.
- Online local business directories
- Reviews and ratings
We at Digital View Solution provide our customers with Local SEO services and our main goal is to get them ranked for relevant keywords on higher positions be it Google Maps or organic search results. With the help of local search engine optimization and Google maps optimization, businesses can very easily generate more leads from prospective customers. With a drastic increase in users from desktop to mobile, location based results have started yielding more results to business owners. End customers searching for local businesses tend to search directly from their mobiles or tablets and call the vendors, thereby increasing the business. Sounds good!!! Want to see your name up there? Contact us today.
On Page SEO
On page SEO is a technique which comprises of the factors which are implemented in the website and in simpler terms on page is a form of website optimization keeping the user interface same whereas optimizing the backend code. On page comprises of numerous factors and over the period of years,Google has been giving more relevance to the on page when it comes to SEO. On Page plays a crucial part in the ranking of a website in the organic search results.
Some of the major on page factors are as follows –
- Meta tags like Description
- SEO friendly URL’s
- Image Alt tags
- Heading Tags
- Canonical tags
- Google Authorship Tags
- Rich Snippets
- Accelerated Mobile Pages(AMP)